ctg77 Brand Story
In the beginning the matter was quite simple: in 2019 a small team thought Bangladeshi users should find the app with less hassle; since then they have worked on Dhaka-centric usage, fast loading and familiar payment flow
One thing that keeps standing out is that people don't want to talk much; they want a clear path, so ctg77 platform menus, download paths and help pages are arranged so that everything is understood at first glance
The team was later organized; among 886+ tools and feature-style items, the reading experience remains the same, and small improvements have been added based on the 3.4M+ active users' habits
One interesting aspect is that feedback largely comes from local language, so in content the words Bangladesh, bKash, Nagad and Rocket have gained special emphasis